Biofuel development in India centres mainly around the cultivation and processing of Jatropha plant seeds which are very rich in oil (40%). The drivers for this are historic, functional, economic, environmental, moral and political. Jatropha oil has been used in India for several decades as biodiesel for the diesel fuel requirements of remote rural and forest communities; jatropha oil can be used directly after extraction (i.e. without refining) in diesel generators and engines. Jatropha has the potential to provide economic benefits at the local level since under suitable management it has the potential to grow in dry marginal non-agricultural lands, thereby allowing villagers and farmers to leverage non-farm land for income generation. As well, increased Jatropha oil production delivers economic benefits to India on the macroeconomic or national level as it reduces the nation’s fossil fuel import bill for diesel production (the main transportation fuel used in the country); minimising the expenditure of India’s foreign-currency reserves for fuel allowing India to increase its growing foreign currency reserves (which can be better spent on capital expenditures for industrial inputs and production). And since Jatropha oil is carbon-neutral, large-scale production will improve the country’s carbon emissions profile. Finally, since no food producing farmland is required for producing this biofuel (unlike corn or sugar cane ethanol, or palm oil diesel), it is considered the most politically and morally acceptable choice among India’s current biofuel options; it has no known negative impact on the production of the massive amounts grains and other vital agriculture goods India produces to meet the food requirements of its massive population (circa 1.1 Billion people as of 2008). Other biofuels which displace food crops from viable agricultural land such as corn ethanol or palm biodiesel have caused serious price increases for basic food grains and edible oils in other countries
The Government is currently implementing an ethanol-blending program and considering initiatives in the form of mandates for biodiesel. Due to these strategies, the rising population, and the growing energy demand from the transport sector, biofuels can be assured of a significant market in India. On 12 September 2008, the Indian Government announced its ‘National Biofuel Policy’. It aims to meet 20% of India’s diesel demand with fuel derived from plants. That will mean setting aside 140,000 square kilometres of land. Presently fuel yielding plants cover less than 5,000 square kilometres.
Rapid deforestation and use of non-renewable energy resources to meet the world’s rising fuel needs are some of the primary causes of global warming. While the planet loses its green cover, carbon emissions from burning these fuels contribute to the warming. Thus need for a renewable energy resource that is environment-friendly in its emissions arises and biodiesel is the answer. Biodiesel is not only 100% renewable but also produces up to 80% less CO2 as compared to other conventional fuels. As a responsible entrepreneur, INDIAN BIOFUELS CORPORATION realizes the far-reaching positive effects of biodiesel and endeavours to secure the future of our planet in years to come. As one enjoys the instant benefits of using biodiesel over conventional diesel, the benefits of using biodiesel are more long-term – assuring future security. Some of the benefits of biodiesel as compared to petrol diesel are –
✔ Biodiesel is one of the safest fuels to transport and store. It is as bio-degradable as sugar, ten times less toxic than table salt
✔ It has higher flashpoint of about 125°C as compared to petro diesel which has a flash point of less than 60°C, hence its easy & safe for handling & storage
✔ Unlike regular petrol or diesel, biodiesel is produced from biodegradable vegetable and animal fats. As compared to Petro Diesel, Biodiesel Reduces Carbon Emission by approx. 80% & Sulphur Emission by almost 100%
✔ Biodiesel has almost 11% inbuilt Oxygen which helps complete Burning of the Petro Diesel after Blending, hence increases the efficiency of the blend
✔It ensures constant lubrication to the Engine & also acts as a cleanser, thus increases life cycle of the Engine & reduces Maintenance/Overhaul Expenses
✔ Biodiesel provides the same power output as petro diesel • As per BIS, Biodiesel can also be used upto 20% Blend with regular diesel for any mobile application without any major modification in the Engine .
World’s Energy Need & Consumption are continually rising and is predicted to increase by a further 37% over the next two decades while earth’s natural energy resources such as coal and oil are fast depleting. The need for the hour is to explore use of renewable energy resources to meet this rapidly rising energy requirement. Joining the global cause to conserve the environment and be future ready, INDIAN BIOFUELS CORPORATION has ventured into manufacturing of Biodiesel, a Perfect & Better Substitute of PETROL Diesel which is made from 100% Renewable Biological Sources.
Biodiesel can be used wherever Regular Diesel (HSD) are being used as Biodiesel is a perfect substitute of Diesel. As an alternate Fuel, Biodiesel is broadly used in Automobiles, Construction & Mining Equipments, Farming Equipments, Diesel Locomotives, Boilers and Diesel Generators, etc. It is also being used as raw materials for specialty chemicals, Jute & Textile, etc. Oil Marketing Companies in India (IOCL, HPCL, BPCL) blend Biodiesel (B-100) upto 5% to Petro Diesel & Sale the Blend through their Retail Outlets. Indian Railways uses 5% blend of biodiesel with petro diesel to run its locomotives. State Transport Corporation in Andhra Pradesh, Telengana, Karnataka, West Bengal, etc. uses blend of Biodiesel with petro diesel in their latest fleet of Transports.
Indian Biofuels Corporation strongly believes that biodiesel is the way forward, not only as a fuel source to protect the environment but also as an alternative to fossil fuels which would eventually run out if its use remains unchecked. The Company is at the forefront of the renewable energy race and has emerged as the largest Biodiesel Manufacturers.
Indian Biofuels Corporation has been able to offer superior quality biodiesel to its customers in Bihar and Jharkhand. Biodiesel manufacturing plant in Bihta (patna), Bihar, India, the Company has created several benchmarks in the journey of progress. It is this state-of-the-art manufacturing facility that produces clean, environment-friendly and pollution-free biodiesel, upholding the Company’s ethos of providing green fuel for a brighter future.
Indian Biofuels Corporation advanced biodiesel production facility is backed by a robust R&D infrastructure. The in-house R&D Centre equipped with latest testing facilities ensures continuous supply of improved biodiesel. It is this constant research and development that has helped the Company exceed customer expectations and live up to the ‘IBFC’ name.
The Value Proposition Canvas is formed around two building blocks – customer profile and a company’s value proposition.
Customer Profile
Gains – the benefits which the customer expects and needs, what would delight customers and the things which may increase likelihood of adopting a value proposition.
Pains – the negative experiences, emotions and risks that the customer experiences in the process of getting the job done. Customer jobs – the functional, social and emotional tasks customers are trying to perform, problems they are trying to solve and needs they wish to satisfy.
A customer profile should be created for each customer segment, as each segment has distinct gains, pains and jobs.
Value Map
Gain creators – how the product or service creates customer gains and how it offers added value to the customer.
Pain relievers – a description of exactly how the product or service alleviates customer pains.
Products and services – the products and services which create gain and relieve pain, and which underpin the creation of value for the customer.
Achieving fit between the value proposition and customer profile
After listing gain creators, pain relievers and products and services, each point identified can be ranked from nice to have to essential in terms of value to the customer. A fit is achieved when the products and services offered as part of the value proposition address the most significant pains and gains from the customer profile.
Identifying the value proposition on paper is only the first stage. It is then necessary to validate what is important to customers and get their feedback on the value proposition. These insights can then be used to go back and continually refine the proposition.