Building a brand doesn’t happen overnight; it takes time and dedication. IBFC is branding by focusing on maintaining a 360 degree delivery, ensuring its brand is consistent across all products, advertising and customer service.
So with that in mind, it is important to build a strong and consistent brand across all social media platforms. Our brand’s profile is on Facebook, Twitter, Pinterest, Instagram, and everywhere else and also has unified presence online.
Thanks to the combined rise of tech and our desire for human interactions, we’re choosing experiences that enable us to simultaneously exist in our real and virtual worlds more than ever.
As a case in point: Look no further than the relationship between social media and brand experience. It’s no longer a one-way street where events rely on social for their amplification; these two forms of marketing are engaged in a symbiotic relationship.
Social can be employed to create multiple brand stories calibrated for the behaviors and expectations of each platform while also showcasing the event experience to a much wider audience in real-time.
There are few things more powerful than a third-party endorsement, and social media empowers consumers to become citizen journalists. Every attendee is now a brand storyteller and advocate as they curate their personalized event highlights and weave them into a unique narrative for those tuning in from afar.
It’s a fresh paradigm where brand experience drives social. While the influence of social media can’t be underestimated, without some sort of live element attached to it, social media would be practically irrelevant. We’ll often see a spike in usage and engagement around a particular event followed by dormant periods.
The first step in brand building is to create awareness by informing our target audience that we exist. With display ads we can reach new customers, build positive brand perceptions and reach wherever they are on the web. The more visibility we create means better the recall rate for our brand. The ripple effect of creating awareness transcends just online advertising and influences offline purchases too.
Newspaper advertising target specific demographics that are traditionally more difficult to reach through other mediums. This allows us to more effectively reach smaller, niche audiences, including those in specific geographical areas.
Newspapers offer more flexibility than any other advertising medium. IBFC choose the exact size and location of the ad (including section and page), as well as design. Unlike other mediums, such as the Internet, they also choose the exact time the ad appears and its frequency, ensuring that readers will see the same information, in the same format, in the same location. We also have more control over the final product, by working directly with newspaper staff.
Newspaper advertising also integrate print-to-web features, such as QR codes, to link readers with relevant web-based information, including special offers and more. In addition, the short lead times of newspapers allow for quick changes to any ad, while still meeting the necessary deadlines.
A billboard also called a hoarding is a large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing witty slogans and distinctive visuals, billboards are highly visible in the top designated market areas.
IBFC billboards are located primarily on major highways, expressways or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford greatest visibility due not only to their size, but because they allow creative “customizing” through extensions and embellishments.
Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are a smaller format and are viewed principally by residents and commuter traffic, with some pedestrian exposure.
Door to door is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. This technique is also sometimes called direct sales.
Products or services sold door-to-door are generally in one of seven industries: cable, telecommunications, solar, energy, security, landscaping and construction.There are also many multi-level marketing products sold door-to-door.
